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据报道，这项专利申请技术被称为形状鉴别输入设备（Shape Detecting Input Device），于2004年提出了最初的技术版本。该技术提出，触摸屏不仅是一个指针/输入设备，而且也是一个以键/锁系统为基础的形状识别装置。例如，零售商店的经理可以简单地在屏幕上放置一个特殊印记来验证他/她的身份。在使用时，苹果会在计算机屏幕上设置一个非常敏感的触摸区域，这样锁/锁系统就能得到充分的保护。

据悉，苹果公司正在研发多点式触摸屏，甚至有报告称，今年晚些时候将推出一款搭配22英寸触摸屏的iMac。虽然苹果最初于2004年发布了其台式机触摸屏形状识别技术，而这种专利技术继续在2009年10月提交申请，这表明苹果在台式机触摸屏技术上一直在进行研发。

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并且接口方面iMac也更为丰富，同时还支持IPS屏幕技术，带来了更宽的屏幕视角，这些都是Cinema Display不具备的，因此有人猜测新版iMac会让苹果自家产品出现竞争。

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新一代的iMac最显著的更新包括大幅提升的屏幕参数，共21.5及27英寸两种机型，其中21.5英寸已达到1920×1080的高分辨率，27英寸则 更是达到了2560×1440的程度。除此之外，屏幕均升级到了LED背光的IPS屏，1000：1对比度，可视角度达到178度。

除了屏幕之外，机器整体性能，包括CPU、显卡等均有大幅提升。而其中最引人注目的，则当属新一代的无线鼠标Magic Mouse 的发布了！

整个鼠标没有一个物理按键，仅需触控即可完成操作。而工业设计，更是超越了前代的Mighty Mouse！用户可以将它设置为单键或双键，通过手指手势在其表面实现360度滚屏、缩放、前进后退等操作。

更多更新细节请至：http://www.apple.com/imac/features.html

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新MacBook依然保持了白色工程塑料外壳，但在外观细节上进行了一些修改，边角更加圆滑。功能设计上，它继承了MacBook Pro系列的多项特色，比如13.3寸1280×800分辨率屏幕使用LED背光广视角面板，多点触摸玻璃触控板，Mini DisplayPort视频输出接口等。电池方面，新MacBook也和苹果其他笔记本机型一样采用了内置式设计，用户无法自行更换，官方的电池更换服务 需要收费129美元。不过，其60WHr锂聚合物电池可提供7小时的续航时间，充放电寿命1000次以上，苹果认为其在笔记本的整个寿命周期内很少会需要 更换，反而可以减少浪费和对环境的影响。

配置方面，新MacBook使用2.26GHz主频，3MB二级缓存，1066MHz前端总线的Core 2 Duo处理器，2GB DDR3 1066MHz内存，250GB 5400rpm硬盘，8x SuperDrive DVD刻录机，802.11n无线网卡，蓝牙2.1+EDR，千兆以太网，iSight内置摄像头，2x USB 2.0接口。整机尺寸为23.17×33.03×2.74cm，重2.13kg。

新MacBook即日起上市销售，在设计和配置都进行了升级的情况下，价格依然保持在原本的999美元没有变化。

电池不可更换后 浑然一体的底盖

内部结构

编译/驱动之家

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11:08AM Norah has a really nice Fender Mustang.

11:07AM “This is the earliest I think I’ve ever played.”

11:07AM Norah is out. The smooth music will begin shortly.

11:07AM “Now, we’ve got great teams of people that work hard to create these products. One of the thing that drives us is that we love music. There’s no better way to remind us of that than by having live music at these events… so Norah Jones is going to join us.” Yes! We are going to be so chilled out after this.

11:05AM “So that’s what we wanted to show you…” Looks like we’ll be doing a hands on.

11:05AM “So, the new iPod nano joins the classic, touch, and shuffle. And of course we pay attention to the environmentals as well.”

11:04AM Ah ha… an ad. With people dancing. And iPods. Very cute.

11:04AM Two models, and 8GB for $149, 16GB for $179. And they’re available today.

11:03AM Rundown: built in camera, 2.2-inch display… and it comes in super bright, super glossy colors.

11:02AM “And we’re building in a pedometer — and you can sync that to Nike.”

11:02AM “The nano is the most popular player in the world, we’ve sold over 100m. We’re adding some things, like Genius Mixes. We’ve also built in an FM radio.”

11:01AM This is nice and everything, but really worthy of the “one more thing”? We’re not sure about that.

11:01AM “So you can watch it on your nano, and you can sync it to your computer. And with one click, you can send it to YouTube.”

11:00AM “So how good is it? Turns out it’s great. Let me show you some video.”

11:00AM Almost forgot about the nano there. In our defense, it is thin.

10:59AM Ah ha — not quite done with the iPods!

10:59AM “How are we going to do that? We’re going to build a camera into the back of every nano.”

10:59AM “People are using these portable SSD cameras…” He’s showing off the Flip. “4GB, $149. We want to get in on this. SO what are we going to do?” Well we’re going to start with 8GB, and we’re going to lower the price… to free.” “This is the new Apple, isn’t it?”

10:58AM What? “That thing is a video camera.”

10:58AM This feels crazy… one more thing!

10:58AM Wha oh.

10:58AM Steve is back.

10:57AM Oooh, new special edition — totally stainless steel and polished. That’s it for iPods!

10:57AM New colors for the shuffle, pink, green, blue, silver and black. $59 for 2GB and $79 for 4GB.

10:57AM The creepy iPod shuffle voice now tells you when your battery is full, and when it will close the airlock.

10:56AM Oh no, Beats by Dre? C’mon Apple, don’t drag this event down.

10:56AM “Customers have asked us to expand the headphones you can use with the shuffle. New headphones will come out and all have the controller for the shuffle.” Wow. Minds: blown.

10:55AM “Next — the iPod shuffle. It’s the smallest music player in the world. It’s the easiest to use.” Looks like they’re not phasing this out as rumored.

10:54AM “Next, the iPod classic. This is a great device. Today we have a thin version that 120GB… today we’re upping the capacity to 160GB, same price. $249.”

10:54AM Let’s see. Stark visuals of the iPod being used, check. Funky dance music, check. And… the funnest iPod ever! It’s back!

10:53AM And now they’re showing off a new ad!

10:53AM “We’re making it faster too. We’re bringing to power to run Open GL.”

10:52AM “8GB $199, at $299 we’re doubling the memory… and at $399 we’re doubling to 64GB”

10:51AM “We learned something a few years back in the iPod business. We asked engineering to get the costs down — when we did that, the sales doubled. We learned that $199 is a magic price point… so that’s what we’re going to do with the iPod touch.”

10:51AM “The touch is the most affordable gateway to the App Store. And there’s something for everyone there. For anything you want. It’s affordable at $229, and there are no monthly fees.”

10:49AM And Phil is back. Okay. Let’s do this thing.

10:49AM SF just scored. The audience seemed to like that. Madden is available today.

10:48AM Sports fans should be sufficiently stoked. We love these game demos and everything, but we do wish they would get to the meat here. And by meat, we mean new iPods.

10:47AM Alright — the 49ers versus the Steelers!

10:47AM “We’re excited to be back to talk about one of the largest franchises. It’s coming to the App Store… Madden NFL 2010.”

10:46AM Finally, EA. Travis Boatman is taking the stage.

10:46AM You can listen to your iPod music while playing the game. The game will have multiplayer over Bluetooth and WiFi.

10:45AM Wow. These graphics are amazing. Very Halo like. Really stunning graphics on this game, and the frame rate looks solid.

10:44AM Mark Hickey from Gameloft. “We’re giving you a sneak peak of our latest product, an FPS called Nova.”

10:44AM Big cheers for that. “Next up, Gameloft. Today they ship 35 titles in the App Store. They have almost 20m downloads.”

10:43AM The music changes based on how well you’re doing. If you screw up, it sucks the bass out. “Thank you, and rock on!”

10:42AM Wow, it’s like a combo of Wipeout and Rock Band.

10:42AM He’s introducing a new game: Riddim Ribbon. This looks pretty fun. The demo song is Boom Boom Pow.

10:41AM “Good morning. When we launched a year ago, our crazy goal was to get 1m users… we got that in 3 weeks!”

10:40AM Next up, Bart Decrem from Tapulous.

10:40AM “We’re bringing this to market on the day and date with the other console versions.”

10:39AM Ha! You can put your own photos on wanted posters in the game.

10:39AM The game is very Prince of Persia — it’s a bit more of a straight up sidescroller than the previous one it looks like.

10:38AM Ben Mattes, Assassin’s Creed producer. “Apple has created a world class gaming experience on this platform.” He’s showing off the sequel to AC.

10:37AM “We’re going to ask some devs to come on stage and show you some things. First off, we’re going to bring up Ubisoft.”

10:37AM Big cheers for that. You know who hates this? Sony and Nintendo.

10:36AM Demo video of all the games! With some… rock and roll.

10:36AM He’s discussing the high prices and bad experience of buying standard console games… and that leads into some props on the App Store. Rightfully so, it is revolutionary for this kind of content. “There are 21,178 entertainment titles in the App Store.”

10:34AM “And people are starting to see what a great gaming device this is. When you think about the companies that came before us… when you played those other systems, they seemed so cool, but now when you look at them, they don’t stack up against the iPod touch.”

10:34AM “All this power in this little computer. And it really fits in your pocket.” Oh! Ha — a pic of someone trying to cram a netbook in their pocket! Burn Phil, burn.

10:32AM “Customers have figured something else out, it’s a great pocket computer. If you can get on WiFi, you can get on the internet and have a desktop-like experience.”

10:31AM He’s really selling us on how great this thing is. It sounds great, really.

10:31AM “You might ask: why so many, why so quickly? First it’s a great iPod. Great for music and videos. It’s great for discovering new music, like this new Green Day album.”

10:30AM ‘The fastest growing product in the line is the iPod touch. Now I’m proud to tell you that we’ve sold 20m touches. Couple that with 30m iPhones — this technology is taking off so quickly.”

10:29AM “And in the rear… Microsoft has about 1.1%.” Oh you guys. Can’t help yourselves, right?

10:29AM “Good morning everyone. If you haven’t heard, the iPod has been a big hit. We’ve sold over 220m iPods to date, and growing. It’s incredible. Customers love it. If you look at the latest market data, the iPod is at 73.8%”

10:28AM “iTunes 9 is available today. That’s iTunes. Now, let’s move on to the iPod. Phil Schiller is going to come up and tell us about iPods.”

10:27AM “So those are just some of the new features of iTunes 9.” And Steve is back!

10:27AM “One last thing I want to show you — something we’re calling iTunes extras. Just like music, we have it for movies.” This is basically extra DVD content, but also some more interactive stuff. Does this thing have an SDK?

10:26AM Now he’s showing off a Dave Matthews record. Hand drawn art from DM himself — looks really nice. Every song has its own illustration. Apple has officially reinvented the 12-inch.

10:25AM Wow. Ray Manzarek talking about how they came up with the name The Doors. Ha. “You mean like the doors in your mind… right.”

10:24AM Some of this content looks a lot like what Microsoft is doing with Zune content… looks like Apple is making a play for the same action.

10:24AM “So that’s the iTunes 9 store. So Steve mentioned LP. Here are 5 albums I bought from the store… let me show you the Doors.” Full screen images here, big song pages with lyrics, photos of the band, liner notes. Nice, Break on Through and Light My Fire. Things are getting mystical in here.

10:22AM “You may notice these arrows next to ‘buy’, well you can gift music, you can add to a wish list — and I can send directly to Facebook or Twitter.”

10:22AM The new music section is now a long horizontal slide window. It dos quick view and previewing of albums and tracks without loading up separate pages.

10:21AM “Let’s look at the store now. It’s got a clean look.” The store looks much more spacious and open — it’s a welcome improvement.

10:20AM “The thing you can’t do with regular streaming, is to select the tracks and drag to your library.” Is Apple saying it’s okay to just pay once for an app even if it’s on two devices? This is blowing our minds.

10:19AM “Now I want to show you home sharing. I turn on my sharing — my wife’s is already on. Her list shows up in this list on the left, and everything is available to me. Even Apps.”

10:19AM You can rearrange whole pages by sliding them up and down on the right. Looks extremely useful.

10:18AM “On the left you can see all the Apps in the library. If I double click on it, it will take it right to your iPod.” You click delete as you do on the phone or iPod (little black Xs)

10:17AM “When I click on Apps, I can see everything that’s on my iPod. If I want to rearrange, I just click and drag. Drop it on another page, or I can select more than one at a time and drag those.”

10:17AM “Here’s iTunes 9. I’m going to begin by showing you one of my favorite features — App organization.”

10:16AM Demo time!

10:16AM Big applause. “We think this is going to be outstanding. These are just a few of the features in 9… and Jeff Robbin is going to give us a demo.”

10:16AM “That shouldn’t be the case. That’s what we’re doing with LP. You bought a great album in the past… you can get it again. Here’s American Beauty by the Grateful Dead. A great record.” There’s all kinds of added content here, lyrics, photos, writing.

10:15AM “And finally, something I’m going to love… iTunes LP. LPs were great — you got music, photography, liner notes, essays… most of that left us when we went to CDs.”

10:14AM “Next up is a redesigned Store. Cleaner. New artist pages, new movie pages. It’s a much cleaner layout.”

10:14AM “We make it easy by showing what isn’t in your library. It’s really nice.”

10:14AM “Home sharing: we’re going to let you copy songs, TV shows, etc. with up to 5 computers in your house. You’re going to see all the computers you can share with, and you’ll see the contents — you’ll be able to drag that and copy it to your library.”

10:13AM You can arrange your home screens and move apps around through iTunes. So long coming, so great to see.

10:13AM “The biggest thing we’re doing is allowing you to manage your apps in iTunes.”

10:12AM App management in iTunes!

10:12AM “In photos, on a Mac, you can sync albums with events. Same with movies. I want the last 3 movies I rented…”

10:11AM “Next, improved syncing. When you want to sync, we can make it better. When you sync music now, you can say I want to sync a particular playlist, but you can also sync everything by Dylan, or everything in the rock genre.”

10:11AM “Imagine a genius DJ that plays endless mixes of songs from your library that go great together. You just click on one of the mixes, and start playing it — and it will go on and on and on. It’s like a great radio station.”

10:10AM “I want to cover a few features of 9. First off, we’re applying Genius to another area. People have submitted over 27m libraries. Over 54b songs. The Genius database has gotten smarter and smarter. They’ve enabled us to make Genius playlists. Well, we’re applying that same tech to something new called Genius Mixes.”

10:09AM “Today we’re introducing iTunes 9″

10:09AM “We’ve sold over 8.5bil songs. But a more amazing stat is that we’ve recently crossed over 100m accounts on iTunes. All with credit cards.”

10:08AM “So let’s move on to music. Well to start, let’s start with iTunes. We love it, we use it everyday. So do people around the world. It’s in 23 countries, and iTunes is the #1 music retailer in the world.” Big applause. The faithful are here!

10:07AM “3.1 is free, and it’s available today.”

10:07AM “The second thing we’re adding is ringtones — we’ll have over 30,000 ringtones, and they’ll be sold for a breakthrough price for ringtones, at $1.29″

10:07AM “You turn it on on the iPhone.” He’s showing off the list — just an added section in the Store for Genius.

10:06AM “I want to highlight a few things — first off, the Genius function. We’ve applied that tech to apps in the Store. Wouldn’t it be great if the Genius could make recommendations to you based on what you own. It’s really nice.”

10:06AM “Today we have something new for iPhone and iPod touch owners — iPhone OS 3.1.”

10:05AM “And that doesn’t include updates.”

10:05AM “During the last year, one of the reasons has been the App Store. We have over 75000 apps in the store. Users have downloaded 1.8bil apps. Isn’t that incredible?”

10:05AM “In a little over two years, we’ve sold 30 million iPhones.”

10:04AM “So today, we’re going to talk about music. Phil Schiller will join me, as well as Jeff Robbin. Before we dive in, I want to talk about the iPhone.”

10:04AM “So, I’m vertical, I’m back, I’m getting to work with our teams to come up with some great new products.”

10:03AM “I’d like to thank everyone in the community for the support, and Tim Cook and the exec team at Apple. Thank you.” Big cheers for that.

10:03AM “I’m very happy to be here today with you all. As some of you know about 5 months ago I had a liver transplant, so I now have the liver of a mid-20′s person who died in a car crash. I wouldn’t be here without such generosity. I hope all of us can be as generous and become organ donors.”

10:02AM The applause is continuing — Steve looks very pleased.

10:02AM Wow — people are psyched right now. He looks good, and he’s definitely soaking this in.

10:01AM The music has died down, as have the lights… Steve is out! And he’s getting a standing ovation!

10:01AM The lights are slowing dimming. It’s getting moody in here.

9:59AM Of course, It’s Only Rock and Roll.

9:57AM Wait. The music is back, and it’s the Stones. And it’s good.

9:57AM And the music is down… something is happening. Something awesome.

9:56AM “Good morning ladies and gentlemen — please take your seats and turn off all mobile devices. Thank you.”

9:56AM So here’s what happening on stage: big Apple logo, of course, and a couple of iMac demo stations. Something tells us we’re going to be run through some new iTunes stuff. Just a wild hunch.

9:55AM Things are getting nasty in here. Jimi Hendrix — Fire!

9:54AM For those asking, it’s Baba O’Riley.

9:51AM Now… The Who.

9:47AM Now Green Day. This is easily the rockingest rockfest that’s ever rocked the Yerba Buena center.

9:46AM Okay — and we’re in! Looks like it’s going to be a full house. Go figure. Anyhow, there’s some Aerosmith blaring from the sound system here. Rock indeed friends.

9:24AM So Apple is being really helpful to bloggers lately. At this event there’s WiFi that actually works (for now) and power strips in some of seat rows. They’ve done the latter previously, but it’s nice that they’re thinking of us hard workin’, hard bloggin’ livebloggers. Thanks guys. Now release a tablet or something.

9:18AM People are starting to circle the doors… there could be a media stampede at any moment.

9:09AM Ah ha — celebrity alert. Greg Grunberg of Heroes fame is here. We understand he’s going to use his powers to get a free bagel from the snack cart.

9:06AM Okay, now we’re corralled into another waiting area with media and associated characters. Lots of handshaking, baby kissing… you know, the regular.

8:53AM Well… we’re here. It’s still pretty early (just before 9AM here on the west coast), but we wanted to make sure no one snaked our sweet spot at Yerba Buena. We’re holding tight in line right now, but we’ll keep you updated on this breathtaking event as it happens. Stay tuned!

Check back at these times!

07:00AM – Hawaii

10:00AM – Pacific

11:00AM – Mountain

12:00PM – Central

01:00PM – Eastern

06:00PM – London

07:00PM – Paris

09:00PM – Moscow

02:00AM – Tokyo (September 10th)

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这样，这位客户当然最终选择了Mac机型，不过Warburton扮演的角色则不失时机地向客户递上了一张名片，并称客户“准备妥协”的时候可以随时打电话给他。
蓝光光驱在PC机型上的采用率仍然很低.

另外，据iSuppli公司的最新调查显示，今年配有蓝光光驱的PC机销售量仅占总体的3.6%，此外该公司还预测称到2013年这个比例只会上升到16.3%左右。分析表明影响蓝光光驱销量的两个重要因素是价格过高以及缺乏片源。

iSuppli公司的分析师称：“蓝光光驱最终会流行起来，但在未来的5年中，这种情况只会在PC市场上出现。”

据传苹果即将推出的iMac机型会具备许多新功能，这似乎表明这种机型可能会开始配用蓝光光驱，此外据称iTune9也将支持蓝光播放器。

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苹果中国相关负责人表示,苹果这些翻新机产品主要由上海维音企业管理有限公司管理销售,而后者是苹果的授权经销商,翻新机的一些销售情况由维音公司负责.
据媒体报道,苹果英文官方网站在本月14日左右提供了翻新版本的笔记本电脑,而价格下降的程度较少,相似配置的MacBook只比新机少15%,而这次在苹果中国网站出现的该产品价格降低了29%.
据了解,苹果认证的翻新机同新机一样都享有一年的优先保修,而翻新机的价格同苹果推出的教育优惠机(针对老师、大学生和即将进入大学的人)相近,而且比较与优惠机价格更低.

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iPod 发布会的邀請函寄出了，原來真的只是iPod產品的更新，期待平版電腦的人們又失望了

有熟悉苹果公司计划的消息源对 All Things Digital 透露，苹果下个月的媒体活动将于 9 月 9 日星期三举行，地点可能仍旧是历年 9 月份媒体活动的举办地：旧金山欧巴布也那艺术中心(Yerba Buena Center for the Arts)。

该消息源表示，今年媒体活动的主题与往年一样，仍旧是音乐主题：iPod 产品线升级，以及可能包含了社会化元素的最新版 iTunes 。该消息源还特别强调，不会有与平板设备相关的任何消息公布。

似乎平板电脑的发布要等到 2010 年了？《商业周刊》是这么说的。当然，每年 10 月份也是苹果对 Mac 产品线进行升级的时候，今年的主题可能是 iMac 等台式机产品线，不过也可能是一场独立的平板电脑发布会？台湾的《工商时报》和道琼斯通讯社是这么说的。

看来今年 9 月份的媒体活动的亮点又要少一个了，但希望能够看到乔布斯健康出场。

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2006年1月10日，史蒂芬 P. 乔布斯站在一张30年前的老照片前，图中是年轻的乔布斯（右），还有苹果的联合创始人史蒂夫·沃兹尼亚克。

1976年7月

苹果发布旗下第一台电脑

苹果的第一台产品，Apple I，只是一个装有主板的简易装备。最大的亮点是一体化的键盘和木制机身。

Apple I在1976年7月开卖，售价666.66美元。

1977年4月17日

苹果推出Apple II

AppleII是苹果的第一个主流电脑产品，当时全美的中学和语言学校几乎都会有Apple II的身影。苹果对教育市场的专注不仅是为了改善学生的电脑技能－－若干年后，数百万的用户都会想起和电脑第一次亲密接触：一台苹果电脑。

1977年，乔布斯和Apple II

1984年1月24日

苹果推出第一代Macintosh电脑 （亦称麦金塔、Mac、苹果机）

Macintosh是最早使用图形界面的电脑之一，不再需要输入长长的命令，用户只需轻点鼠标就能控制自己的电脑。

1984年1月24日，加利福尼亚州的Cupertino，苹果电脑主席乔布斯和他的Macintosh个人电脑。标价$2,495美金的Macintosh电脑肩负着挑战IBM个人电脑的重任。

1984年

第一代Macintosh电脑的广告攻势

对当时大多数个人和企业来说，最受欢迎的个人电脑来自IBM。于是Macintosh的广告就瞄准了个人和那些企业科技主管们。

1984年的一个介绍Macintosh的广告：一个活泼的Hello^_^

1985年9月17日

史蒂芬 P. 乔布斯离开苹果

乔布斯先生从百事可乐挖来约翰·斯科利（John Sculley）。乔布斯对斯科利说过一句非常经典的话：“你是想把余生都花在卖糖水上呢？还是想要个改变世界的机会？” 斯科利上任不到两年，乔布斯就因为在权力斗争中的失败而离开苹果。

1984年，苹果电脑主席乔布斯（左），和苹果电脑总裁约翰·斯科利。

1987年3月2日

Macintosh II上市

乔布斯离开苹果后的第一个产品是Macintosh II。放弃原有的一体化设计后，Mac II和市场上的其他个人电脑几乎看不出什么区别。

Mac II

1990年3月

Mac II的衍生产品

1988年到1990年3月，Mac II陆续推出了四种型号：IIx，IIcx，IIci和IIfx。

左：Mac IIfx；右上：Mac IIx，Mac IIci。

1991

PowerBook诞生

苹果第一个真正成功的移动电脑是1991年的PowerBook。型号180c的PowerBook在1993年推出，包括一个8.4寸的彩色LCD屏幕。

1993年6月推出的PowerBook 180c
1993年

苹果推出19种产品

苹果的产品策略让其铁杆用户感到十分困惑。购买者必须仔细区分各种产品，因为它们看上去是那么接近和相像。更让人困惑的是，在苹果的每条产品线上都有好几种不同型号的产品。同年，苹果老大约翰·斯科利也丢掉了饭碗。

上：Macintosh LC 520 （左）；Quadra 605 （右）。下：Macintosh LC III（左）；Macintosh TV（右）。

1995年5月

山寨产品的进攻

考虑到多年前犯下的严重错误（苹果当年没有把其操作系统授权给其他制造商），苹果管理层决定允许第三方制造商在其他电脑上安装苹果操作系统。这个试验是个彻头彻尾的大败局。

Macintosh Quadra 950的机箱（左）和一山寨产品：摩托罗拉的StarMax 3000/160MT

1996年12月20日

乔布斯以顾问的身份回到苹果

离开苹果后，乔布斯创建了新的电脑公司Next。苹果购买Next后，不但把乔布斯重新带回苹果，也给公司带来了一个新的操作系统。乔布斯离开苹果后还买了一个公司，著名的皮克斯动画（Pixar）。2006年，乔布斯以74亿美元的报价把皮克斯卖给迪士尼公司。

1996年12月20日，苹果电脑联合创始人乔布斯先生（右），和后来的主管Gil Amelio在苹果总部。

1998年5月6日

iMac横空出世

对果粉来说，iMac是一次本质的回归。独特的一体化设计完全符合最初的Macintosh设计思路，正是这样的设计挽救了当时苹果岌岌可危的声望和品牌。iMac也是第一个用光驱完全取代3.5寸软驱的电脑。

1998年5月6日，乔布斯揭开iMac的神秘面纱：标价$1,299美金

1999年7月2日

iBook的黎明

苹果的iBook标价$1,599美金，属于低价笔记本。它包括可以连接互联网的无线技术，而且有两种颜色可供选择：橘红色和蓝莓色。当时确立的产品架构一直延续至今：笔记本的两条产品线，台式机的两条产品线。

iMac家族新成员：iBook

2001年10月23日

iPod的征途

2001年，和一摞扑克差不多大小的第一代iPod重6.5盎司，标价$399美金。

第一代iPod，最多可以存放1,000首歌曲。

2004年7月31日

乔布斯进行癌症治疗

49岁的史蒂芬·乔布斯因 为胰腺癌进行了一次肿瘤移除手术。在一封发给苹果员工的email中，乔布斯公布了他的病情：一个胰岛细胞内分泌肿瘤被及时发现并成功移除。在随后的一个 月恢复期内，苹果的日常事务都由Timothy D. Cook负责。Cook后来成为了公司的全球首席副总裁。Cook目前担任苹果的COO并在乔布斯离任时掌管大权。

乔布斯在2004年6月28日的WWDC。

2007年1月9日

iPhone

短短两年时间，苹果已经卖出一千七百四十万台iPhone。苹果已经一跃成为世界第二大智能手机制造商。

史蒂芬·乔布斯在2007年1月9日的旧金山Macworld上公布iPhone。

2008年10月14日

乔布斯的健康问题

在2008年的一个产品发布会上，乔布斯把他的血压值放在发布会的幻灯片中，试图击破关于他健康问题的不实谣传。

2008年，乔布斯在苹果总部，加利福尼亚的Cupertino。

2009年1月14日

乔布斯宣布离职

乔布斯对外公布因健康问题暂时离开CEO职位，苹果股价在数小时内迅速下滑。

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